Chat GPT: Enemy or Friend to Graphic Designers
by: Camila Corral
I’ve heard discussions in the creative community about ChatGPT and other AI technologies “taking over” the work of designers. That does not give the whole picture. ChatGPT is a great tool to help organize ideas, brainstorm, and create content. However, design? It doesn’t do design work, sorry. It cannot “feel” color, understand balance, or create an emotionally stirring image; those are our responsibilities.
The foundation of graphic design is human connection, narrative, and intuition. It involves using nonverbal communication in conjunction with sweat, knowledge, practice, and instinct to deliver a message. Even though ChatGPT can help with that, whether creating brand language, creating captions, or giving inspiration, a designer’s work is not taken over.
It’s a fantastic addition to my arsenal. By using it, I can save time and overcome my creative hurdles. At the end of the day, it is a tool. We are the images that give concepts life, and we create meaning.
For the straightforward reason that, as the title suggests, “it’s not ChatGPT vs. designers,” but rather ChatGPT and designers collaborating, and I think that’s what the real magic is.